Orbea is more than a bike company. They have been making bikes since the 1930's, and have their factory in the Basque country near Bilbao. Orbea is a workers' cooperative, meaning every employee owns a bit of the company. Retailers deal directly with the factory, meaning their value for money is superior to other brands. Orbea has also developed a range of very high end mountain, road and electric bikes, making them a leading European brand. Another thing that sets Orbea apart from the crowd is their MyO customisation platform. MyO lets you go fully custom and personalise your frame colours, paint finish and graphics. We are at Rothar very proud to have Orbea as a brand we sell.