Cycle Entrepreneurs Unite Ahead of General Election: Calling for Support for Small Businesses, Safe Cycling Infrastructure, and Industry Integrity

Dublin, Nov 20th — A coalition of Irish cycle entrepreneurs is calling on political parties and candidates in the upcoming general election to prioritise the needs of small businesses and sustainable transportation as critical issues for Ireland's future. Representing a sector that champions environmental sustainability, public health, and small business innovation, these entrepreneurs are urging action on three pressing issues: economic challenges, illegal electric bikes, and the expansion of cycling infrastructure.

The cycle industry, primarily composed of small, locally-owned businesses, is facing mounting pressure due to soaring rents and the high cost of living. Unlike larger employers, small businesses struggle to compete in retaining skilled staff and maintaining operations under such economic strain.

Bicycle shops are the backbone of local communities, providing jobs, services, and a vital resource for Ireland’s transition to a low-carbon economy. Yet, many of them are on the brink because they cannot compete with the resources of bigger players. Policies are needed to make it easier for small businesses to survive and thrive, such as rent caps, better financial support, and measures to address the cost-of-living crisis. For example, the European Union now allows member states to implement a 0% VAT rate on bicycles—a policy that could both encourage sustainable transport and give much-needed relief to local businesses.

The group also highlights a growing concern over the proliferation of illegal, non-compliant electric bikes entering the Irish market. These vehicles often fail to meet EU safety and manufacturing standards, damaging the reputation of the broader cycling industry and posing risks to public safety.

The industry supports innovation in electric mobility, but this must come with proper enforcement of regulations to ensure the safety and integrity of the industry, and the group is calling for stricter oversight to stop the inflow of unsafe electric bikes.

Cycle entrepreneurs stress that cycling infrastructure remains one of the most impactful ways to address Ireland’s dual crises of climate change and public health. Well-designed, connected cycle lanes not only encourage more people to choose cycling as a mode of transport but also reduce carbon emissions, improve air quality, and combat physical inactivity.

Cycle businesses are on the frontlines of Ireland’s fight against climate change, providing sustainable transport solutions and promoting healthier lifestyles. Cycling is a pivotal part of the solution to both the environmental and inactivity crisis, but the infrastructure must be there to support it. Ireland needs dedicated funding and proper planning to create a network of safe, interconnected cycle lanes.

As the election approaches, Ireland’s cycle entrepreneurs are urging voters and candidates to recognise the value of their sector in addressing some of the nation’s most pressing challenges.

The cycle entrepreneurs are ready to be part of the solution, but they cannot do it alone. Support small businesses, invest in cycling infrastructure, and uphold industry standards—it’s a win for everyone.