Rothar was established in late 2007, opening its first workshop in 2008, selling anything on two wheels that could keep cash-strapped Dubliners moving despite the recession. We opened other shops, on the Southside in the suburbs, but business moved a lot online so we decided to be full time Northsiders in August 2019, at our new fancy shop on 167 Phibsboro road.

We have over the years chosen very carefully the brands we sell - ORBEA because they make everything really well, from fast hybrids to the super elegant Gain electric bikeACHIELLE because they are a 3rd generation family business making the most gorgeous machines by hand in Belgium, YUBA because they are the trailblazing brand that made longtail cargo bikes before they became trendy, LEGEND because they are cutting edge when it comes to electric folding technology and brilliant value, TERN because you cannot do better when it comes to folding bikes and intelligent urban solutions. We also have a thing for classic bikes - the very pretty MAY have been with us since 2020, and we are delighted to have MOTOBECANE as a brand in 2022. Finally, the BICICAPACE brand did make the cut as their design to transport children, equipment, heavy loads or just as a car replacement for the big shop caught our attention. 

We also like testing our own products, so every bag, every phone holder , every electric bike that we sell has been tested and approved. 

But bikes are also for fun, and in the team, we are a bit obsessed with mountain biking, touring and retro steel bikes. Steve will tell you all about mountain biking, electric or not, Dave will know which type of carrier you'll need for your trip, Anne will advise you on the Achielle range. 

We also have been fixing all kinds of bikes for over 13 years. We provide a full range of repairs, from the simple puncture to the more complex suspension forks servicing. We will do so in a timely manner, and we will take pride in what we have done.

We believe in bikes as the solution for cities. They relieve congestion, make people healthy, and transport anything from the student to the mother of 3 or the elderly. Despite the lack of infrastructure, Dublin has become a cycling city, and it is all the better for it.