At Rothar, we are proud to operate as an Apartheid-Free Zone.
While our core inventory - bikes and components from brands like Tern, Lovens, and Muli - is naturally free of Israeli ties, it is very difficult to know where what you sell comes from.
It is also quite hard to keep up: we are moving away from Big tech in our day to day operations for example, but we are still using Meta for our promotion.
As a small independent shop though, the toughest is the insurance: major providers like AXA and Allianz have faced scrutiny for their investments, yet finding accessible, ethical coverage in Ireland remains incredibly difficult for smaller businesses.
We are doing our best to navigate these complicated global supply chains and financial systems, making conscious choices where we can, while remembering that perfection is a journey, not a destination.
We invite our community to join us in this ongoing effort to build a more just and transparent local economy.
